It was a great honour for us to be a major sponsor of Sheffield United Football Club.
At the start of the 2014/15 Football League season we agreed a two-year deal to become the back-of-shirt sponsors of the Blades’ new adidas made home and away kits.
The deal marked a very proud day for the DBL Logistics family with the company’s senior management team all life-long Blades supporters.
David Clarkson, managing director of DBL Logistics, said at the time: “It’s a childhood dream to support the Blades in this way. As a Sheffield-based company to give our backing to our home-town club is fantastic.
“The adidas kit looks great and we’re pleased to have our company associated with such a global sports brand.
“This sponsorship will further enhance the profile of our business on a regional, national and international level with the Blades shirt seen all over the world. It will cement our position as one of the leading logistics companies in the region and support our ambition for further growth in the future.”
Watch the below video of the new DBL Logistics sponsored Blades shirt being unveiled at Bramall Lane by David, alongside operations director Bert Clarkson and sales director Earl Robinson. The trio were joined by United players Ryan Flynn (pictured) and Jamie Murphy, as well as fellow shirt sponsors John Holland Sales, at the launch.
Pictured top: David Clarkson, Sheffield United's Paul Reeves and Mal Brannigan, with Bert Clarkson and Earl Robinson.
Brief history of Sheffield United - 'The Blades'
Sheffield United Football Club was formed in 1889. The professional club are nicknamed ‘The Blades’ due to Sheffield's history of cutlery production and have played all their home games at Bramall Lane since their formation.
The club was established by members of the Sheffield United Cricket Club, which was itself formed in 1854 and was the first English sports club to use 'United' in its name.
Sheffield United won the English League in 1898 and the FA Cup in 1899, 1902, 1915 and 1925.
United have played in red and white stripes for most of their history, but began playing in white shirts and blue shorts.
They briefly played in narrow red stripes for the 1890–91 season, before returning to all white the following year. The stripes returned in the 1892–93 campaign, with black shorts replacing the blue in 1904, and this has remained the same ever since.
United’s first shirt sponsor was Cantors, a local furniture shop. Over the years, sponsors have included Renault, Arnold Laver, HFS, Westfield Health and now John Holland Sales, as well as ourselves - DBL Logistics.