Sheffield Sharks sponsorship



We are extremely proud to be the naming rights sponsor of the Sheffield Sharks.

We signed a three-year-deal at the start of the 2016/17 which will see the 2016 Molten BBL (British Basketball League) play-off final champions become the DBL Sharks Sheffield.

The partnership will result in a new team logo which will be used on both home and away jerseys. We were previously rear-of-vest sponsors of the Sharks, following a two-year deal which was agreed during the 2014/15 season.

Atiba Lyons, Sheffield Sharks head coach, said: “A strong team off the court gives us even more confidence to perform on it.

“DBL Logistics have been valued supporters of the Sharks over the past couple of seasons so I’m thrilled that they have taken this decision to work with our organisation even closer.

“We won the Molten BBL play-off final through a combination of hard-work, talent and organisation. These are the attributes the Sharks have strived to maintain over many years and they also embody what DBL are all about as a company. I’m confident we’ll have a very successful partnership.”

Our managing director, David Clarkson, said: “DBL Logistics is extremely proud to be associated with one of the British Basketball League’s most successul teams.



“The Molten BBL play-off final win was a fantastic way to end the season and we’re delighted to be stepping up our support of the Sharks as the team enters an exciting period in its history.

“As a business, we’re extremely proud of our Sheffield roots and we do all we can to support sport in the city. The Sharks did the city proud by bringing the play-off trophy back, and we’re excited to be a part of their journey as the continue to go from strength to strength.” 

Brief history of the Sheffield Sharks

The Sheffield Sharks are an award winning club with a long history of success within the British Basketball League.

The club was set up in 1994 with the acquisition of the South Yorkshire franchise by the Chrysalis Group. With the immediate appointment of local Sheffield sports management consultancy, Montgomery Leisure Services Ltd, the clubs day to day operation was overseen by current club chairman Yuri Matischen, supported by Sarah Backovic and John Timms.

The Sharks play their home fixtures at the English Institute of Sport - Sheffield and have been a leading basketball franchise in the British Basketball League throughout its history. 

The Sharks were crowned play-off champions in May 2016 after a 84-77 win over Leicester Riders in the showpiece final at the O2 in London.